The B2B Marketing and PR podcast
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Displaying 4 items of The B2B Marketing and PR podcast with the tag "artificial intelligence".
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Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say
August 19th, 2025 | 4 mins 53 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales
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Episode 109: 9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus
August 8th, 2025 | 13 mins 27 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
Given my focus on B2B marketing and PR, I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour in Washington, DC. But there should be no mistake the circus is a business and it was also all at once, one of the most challenging and fun PR assignments I’ve ever had.
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Episode 108: Human experience is one thing AI cannot accurately provide to marketing or comms
August 5th, 2025 | 5 mins 19 secs
ai, artificial intelligence, b2b marketing, chief marketing officer, cmo, content marketing, content strategy, generative ai, marketing, marketing leadership, marketing teams, owned media
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way
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Episode 66: Are LLMs becoming the new front page for public relations?
February 3rd, 2025 | 4 mins 15 secs
ai, artificial intelligence, b2b marketing, communications, content marketing, corpcomm, corporate communication, genai, generative ai, large language model, large language models, llm, llms, marcom, marcomm, marketing communications, media relations, pr, public relations
Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs