The B2B Marketing and PR podcast

Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play

October 25th, 2024  |  9 mins 3 secs

aquisitions, b2b marketing, communications, content, content marketing, content strategy, corpcomm, corporate communication, m&a, marcom, marcomm, marketing communications, media relations, mergers, pr, public relations

Marketing leaders might be uneasy pitching an M&A for marketing purposes but having a precedent like this one is sure to help. If you see a trade publication in your niche that’s struggling, that could be a good opportunity.