web01.fireside.fm Tue, 21 Apr 2026 17:33:55 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Vice President Of Marketing” https://b2b-marketing-pr.fireside.fm/tags/vice%20president%20of%20marketing Tue, 23 Jul 2024 15:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 24: B2B marketing statistics that sum up 2024 so far https://b2b-marketing-pr.fireside.fm/24 265fd7e6-b4de-41f1-9274-4f2e2994583c Tue, 23 Jul 2024 15:00:00 -0400 Frank Strong full Frank Strong Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness 13:33 no Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/

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]]> Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong” https://b2b-marketing-pr.fireside.fm/21 07d07b16-c19c-42df-af97-1c2c076f5e68 Tue, 09 Jul 2024 10:00:00 -0400 Frank Strong full Frank Strong And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation 5:12 no Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/

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]]> Episode 20: Explaining why the B2B SaaS sector is sluggish right now https://b2b-marketing-pr.fireside.fm/20 7dab5012-2003-467a-be96-9962c7c052fd Fri, 21 Jun 2024 06:00:00 -0400 Frank Strong full Frank Strong Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector 15:00 no Full text: https://www.swordandthescript.com/2024/06/b2b-saas B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/06/b2b-saas

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]]> Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts https://b2b-marketing-pr.fireside.fm/16 fdec1420-d1f8-4ba9-853d-3639fceee1fc Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; 6:42 no Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/

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]]> Episode 15: Marketing spending on paid media soars at the expense of talent, tech and agencies https://b2b-marketing-pr.fireside.fm/15 55a3f9f2-9aa9-44f9-bd0f-d5762b89f506 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years 10:29 no Full text: https://www.swordandthescript.com/2024/05/cmo-spending/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/05/cmo-spending/

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]]> Episode 14: CMOs attribute success to marketing talent https://b2b-marketing-pr.fireside.fm/14 4306fdd7-cc03-43f2-9fe5-736ce1c87572 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more 5:28 no Full text: https://www.swordandthescript.com/2024/05/marketing-talent/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Full text: https://www.swordandthescript.com/2024/05/marketing-talent/

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