web02.fireside.fm Fri, 08 May 2026 14:24:08 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/ux%2Fcx Tue, 07 Apr 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/142 76dbc719-d867-4ca7-aa7d-94e9ae92ae09 Tue, 07 Apr 2026 06:00:00 -0400 Frank Strong full Frank Strong An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks 7:45 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/03/ai-generated-content/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/ai-generated-content/</a> </p> B2B marketing,, demand generation, generative AI, marketing strategy, UX/CX, SEO, organic search, search marketing, Text version of this post: https://www.swordandthescript.com/2026/03/ai-generated-content/

]]> Text version of this post: https://www.swordandthescript.com/2026/03/ai-generated-content/

]]> https://b2b-marketing-pr.fireside.fm/137 a36f01dd-4e01-49ca-aa92-0f2c0f0bdd6d Tue, 24 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are a waste of time, budget and trust 3:36 no <p>Here's the text version of this episode with links to the underlying resources: <a href="https://www.swordandthescript.com/2026/02/listicle-search/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/02/listicle-search/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/

]]> Here's the text version of this episode with links to the underlying resources: https://www.swordandthescript.com/2026/02/listicle-search/

]]> https://b2b-marketing-pr.fireside.fm/136 93930eb7-8fa8-4f11-959a-12692e946c9f Tue, 17 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem 5:14 no <p>The written version of this post, along with links to the cited resources, can be found here: <a href="https://www.swordandthescript.com/2026/02/shadow-sales-enablement/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/02/shadow-sales-enablement/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

]]> The written version of this post, along with links to the cited resources, can be found here: https://www.swordandthescript.com/2026/02/shadow-sales-enablement/

]]> https://b2b-marketing-pr.fireside.fm/134 373a319b-e4af-43f2-822d-6ad96ea797a9 Tue, 03 Feb 2026 06:00:00 -0500 Frank Strong full Frank Strong Survey of B2B buyers, especially those using gen AI to shortlist software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it 5:15 no <p>Here's the text version of this episode, with links to the cited resources: <a href="https://www.swordandthescript.com/2026/01/ai-short-list/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/ai-short-list/</a> </p> B2B marketing, B2B sales, buyers journey, demand generation, generative AI, marketing strategy, sales, sales-marketing alignment, UX/CX Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/

]]> Here's the text version of this episode, with links to the cited resources: https://www.swordandthescript.com/2026/01/ai-short-list/

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