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    <fireside:genDate>Tue, 21 Apr 2026 23:41:55 -0500</fireside:genDate>
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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “Trust”</title>
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    <pubDate>Tue, 06 Jan 2026 06:00:00 -0500</pubDate>
    <description>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. 
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
    <itunes:summary>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. 
</itunes:summary>
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  <title>Episode 130: Corp comms in the era of distrust</title>
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  <pubDate>Tue, 06 Jan 2026 06:00:00 -0500</pubDate>
  <author>Frank Strong</author>
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  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>Survey after survey shows people do not trust their government, media or scientists. Employers don’t trust their employees and vice versa. Customers and prospects do not trust marketing messages.</itunes:subtitle>
  <itunes:duration>3:18</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>Text version of this post (https://www.linkedin.com/feed/update/urn:li:activity:7413350594473676800/) (on LinkedIn) and here are the year-end summary posts I mention in this episode. 
10 PR blog posts that summarize the state of comms in 2025  (https://www.swordandthescript.com/2025/12/pr-blog-posts-2025/)
The top B2B marketing blog posts that sum up trends from 2025  (https://www.swordandthescript.com/2025/12/top-b2b-marketing-2025/)
An easy-to-read review of 17 B2B marketing studies summarizing 2025  (https://www.swordandthescript.com/2025/12/b2b-marketing-studies/) 
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  <itunes:keywords>trust, PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, media relations, earned media</itunes:keywords>
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    <![CDATA[<p><a href="https://www.linkedin.com/feed/update/urn:li:activity:7413350594473676800/" rel="nofollow">Text version of this post</a> (on LinkedIn) and here are the year-end summary posts I mention in this episode. </p>

<ul>
<li><p><a href="https://www.swordandthescript.com/2025/12/pr-blog-posts-2025/" rel="nofollow">10 PR blog posts that summarize the state of comms in 2025 </a></p></li>
<li><p><a href="https://www.swordandthescript.com/2025/12/top-b2b-marketing-2025/" rel="nofollow">The top B2B marketing blog posts that sum up trends from 2025 </a></p></li>
<li><p><a href="https://www.swordandthescript.com/2025/12/b2b-marketing-studies/" rel="nofollow">An easy-to-read review of 17 B2B marketing studies summarizing 2025 </a></p></li>
</ul>]]>
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  <itunes:summary>
    <![CDATA[<p><a href="https://www.linkedin.com/feed/update/urn:li:activity:7413350594473676800/" rel="nofollow">Text version of this post</a> (on LinkedIn) and here are the year-end summary posts I mention in this episode. </p>

<ul>
<li><p><a href="https://www.swordandthescript.com/2025/12/pr-blog-posts-2025/" rel="nofollow">10 PR blog posts that summarize the state of comms in 2025 </a></p></li>
<li><p><a href="https://www.swordandthescript.com/2025/12/top-b2b-marketing-2025/" rel="nofollow">The top B2B marketing blog posts that sum up trends from 2025 </a></p></li>
<li><p><a href="https://www.swordandthescript.com/2025/12/b2b-marketing-studies/" rel="nofollow">An easy-to-read review of 17 B2B marketing studies summarizing 2025 </a></p></li>
</ul>]]>
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