web02.fireside.fm Tue, 16 Jun 2026 21:04:20 -0500 Fireside (https://fireside.fm) The B2B Marketing and PR podcast - Episodes Tagged with “Reputation” https://b2b-marketing-pr.fireside.fm/tags/reputation Tue, 16 Jun 2026 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com Episode 152: The growing problem of "no comment" and how it lets others shape public opinion https://b2b-marketing-pr.fireside.fm/152 a37e4a3c-a73c-4f3f-9ce4-16f69c47b51a Tue, 16 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong The public increasingly distrusts sources who decline to comment on news stories when asked; this allows someone else to frame the coverage 6:15 no <p>Text version of this post with links to the cited resoruces: <a href="https://www.swordandthescript.com/2026/06/no-comment-perception/" rel="nofollow noopener">https://www.swordandthescript.com/2026/06/no-comment-perception/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/

]]> Text version of this post with links to the cited resoruces: https://www.swordandthescript.com/2026/06/no-comment-perception/

]]> Episode 150: Does AI visibility provide PR with third-party validation? https://b2b-marketing-pr.fireside.fm/150 bd6257a1-483c-4ece-9806-f17a291ca135 Tue, 02 Jun 2026 06:00:00 -0400 Frank Strong full Frank Strong Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation 4:35 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/05/ai-third-party-validation/" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/ai-third-party-validation/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, Text version of this post: https://www.swordandthescript.com/2026/05/ai-third-party-validation/

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]]> Episode 140: 5 takes on Gartner’s new optimism for public relations in the age of artificial intelligence https://b2b-marketing-pr.fireside.fm/140 6020181a-8969-44c5-a42f-96bf013ed65d Tue, 17 Mar 2026 06:00:00 -0400 Frank Strong full Frank Strong Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double 11:59 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Text version of this post: https://www.swordandthescript.com/2026/03/gartner-earned-media-ai/

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]]> Episode 133: Study quantifies the value of reputation https://b2b-marketing-pr.fireside.fm/133 ae97b4b2-fe13-48f9-a8c7-4543f534fb61 Tue, 27 Jan 2026 06:00:00 -0500 Frank Strong full Frank Strong Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds 4:31 no <p>Here's a link to the text version of this post: <a href="https://www.swordandthescript.com/2026/01/value-business-reputation/" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/value-business-reputation/</a> </p> <p>And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: <a href="https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/" rel="nofollow noopener">https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/</a> </p> PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

]]> Here's a link to the text version of this post: https://www.swordandthescript.com/2026/01/value-business-reputation/

And here's a link to the previous survey of financial analysts that see brand as a top measure of value, mentioned in this episode: https://www.swordandthescript.com/2023/11/marketing-is-an-investment-not-a-cost-2/

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