web01.fireside.fm Sun, 07 Jun 2026 01:12:48 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/predictions Tue, 18 Mar 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/76 fbc83894-08d2-4a5c-90b8-9876c6c77708 Tue, 18 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stage 9:01 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/03/sales-messaging/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/03/sales-messaging/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/sales-messaging/

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]]> https://b2b-marketing-pr.fireside.fm/75 41b2c7ab-3916-4056-98f5-ef28717a9ac7 Fri, 14 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product 5:56 no <p>Full text of this post: <a href="https://www.swordandthescript.com/2022/06/coverage-surveys/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/06/coverage-surveys/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post: https://www.swordandthescript.com/2022/06/coverage-surveys/

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]]> https://b2b-marketing-pr.fireside.fm/74 a5ff6a70-86f3-4c93-9408-8b98b2a18986 Tue, 11 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics too 7:13 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/03/demand-generation-build-trust/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/03/demand-generation-build-trust/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/demand-generation-build-trust/

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]]> https://b2b-marketing-pr.fireside.fm/73 7662577d-5653-43ca-8548-193139bbd653 Fri, 07 Mar 2025 06:00:00 -0500 Frank Strong full Frank Strong 3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts 16:09 no <p>Full post with links to the underlying resources: <a href="https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full post with links to the underlying resources: https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/72 28130d99-b78b-40b8-896e-2da4a7456888 Tue, 04 Mar 2025 06:00:00 -0500 Frank Strong full Frank Strong It’s not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. 6:27 no <p>Full post with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full post with links to the underlying resources: https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/

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]]> https://b2b-marketing-pr.fireside.fm/71 1616aefb-cdb3-4cb3-b552-dc2d7d2ec4b7 Tue, 25 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence 5:46 no <p>Full text of this post with links to the sources cited: <a href="https://www.swordandthescript.com/2025/02/building-media-list-pr/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/building-media-list-pr/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post with links to the sources cited: https://www.swordandthescript.com/2025/02/building-media-list-pr/

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]]> https://b2b-marketing-pr.fireside.fm/70 a4163d7a-b254-4a22-9b17-be3832a697f7 Fri, 21 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy 8:16 no <p>Full text with links to underlying resources: <a href="https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/

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]]> https://b2b-marketing-pr.fireside.fm/69 3e7f944b-c247-4c03-a82d-d9685ac666ac Tue, 18 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions 7:14 no <p>Full text of this post and links to the underlying resources: <a href="https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/

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]]> https://b2b-marketing-pr.fireside.fm/68 d964bfe4-70b2-4671-b17b-002990fe2012 Tue, 11 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong The question prospective clients and employers need to ask is: how do you earn coverage when you don’t have a relationship with a journalist? 2:59 no <p>Full text: <a href="https://www.swordandthescript.com/2025/02/relationships-with-journalists/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/relationships-with-journalists/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/

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]]> https://b2b-marketing-pr.fireside.fm/67 0dbd4eac-8966-45e9-b299-58212900dae4 Fri, 07 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Hint: it has to do with factors beyond your control 1:15 no <p>Here's the tech version of this post: <a href="https://www.swordandthescript.com/2021/06/marketing-hard/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/06/marketing-hard/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Here's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/

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]]> https://b2b-marketing-pr.fireside.fm/64 bc577870-c9ca-4466-8132-6eedbb77af80 Tue, 28 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency 29:13 no <p>Full text: <a href="https://www.swordandthescript.com/2025/01/professional-development-pr-comms/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/01/professional-development-pr-comms/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/

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]]> https://b2b-marketing-pr.fireside.fm/63 4ceecb00-c4fe-4bcd-be16-f99b60f4aec8 Fri, 24 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong The key to repurposing in content marketing is to add value along the way. Weave in new data, commentary, or perspective from both inside and outside the organization. Make it better with every iteration. 2:26 no <p>Full post: <a href="https://www.swordandthescript.com/2016/12/repurpose-content-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2016/12/repurpose-content-marketing/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/60 23d17ab6-15ed-4c69-8b81-edc82b532088 Fri, 10 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. 2:15 no <p>Full text: <a href="https://www.swordandthescript.com/2020/09/staying-on-message/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2020/09/staying-on-message/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2020/09/staying-on-message/

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]]> https://b2b-marketing-pr.fireside.fm/59 480a2499-5ad6-4697-b195-b9d69f8fcc36 Fri, 20 Dec 2024 06:00:00 -0500 Frank Strong full Frank Strong Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it 2:07 no <p>Full text of this post and link to underlying resoruces: <a href="https://www.swordandthescript.com/2021/01/response-business-reviews/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/01/response-business-reviews/</a> </p> negative reviews, negative business reviews, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/

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]]> https://b2b-marketing-pr.fireside.fm/58 f5175cea-45fb-485c-8db6-9c946bf9bbe7 Tue, 17 Dec 2024 06:00:00 -0500 Frank Strong full Frank Strong If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead 46:11 no <p>Text version with links to underlying resources: <a href="https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/

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