web01.fireside.fm Tue, 21 Apr 2026 20:22:44 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/marketing Fri, 29 Aug 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/114 0fe0d786-dc5e-4afe-b0dd-4c9519bcd6bc Fri, 29 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Striking a wine glass with a fork is audible over the dull roar of the room – and without being obnoxious. It’s more effective because it’s different. 2:26 no Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/ PR, public relations, corpcomm, corporate communications, communications, generative AI, PR tools, PR software, PR technology, marketing, marcom Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

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]]> https://b2b-marketing-pr.fireside.fm/112 830f6769-dd25-4394-b4b8-519537768008 Tue, 19 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales 4:53 no Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/ cmo, marketing team, marketing turnover, marketing leadership, chief marketing officer Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

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]]> https://b2b-marketing-pr.fireside.fm/110 23415a9b-3beb-4dba-941e-67aee56b26de Tue, 12 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list 6:03 no Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/ b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

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]]> https://b2b-marketing-pr.fireside.fm/109 ec77d4f8-73bb-48a3-9f2a-a6f123fc2808 Fri, 08 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Given my focus on B2B marketing and PR, I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour in Washington, DC. But there should be no mistake the circus is a business and it was also all at once, one of the most challenging and fun PR assignments I’ve ever had. 13:27 no Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/ b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

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]]> https://b2b-marketing-pr.fireside.fm/108 2ac55f9c-9408-49e3-9d75-8d7a0878a271 Tue, 05 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way 5:19 no Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

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]]> https://b2b-marketing-pr.fireside.fm/107 5d2b87a1-5c96-4720-a104-b76641d66ce7 Fri, 01 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Marketing is about passion. Passion is infectious. Passion is compelling. Passion sells. You can teach someone digital skills, but you can’t teach passion. 2:34 no Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, Text version of this post: https://www.swordandthescript.com/2017/03/passion-in-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/106 f6f84f6c-2d2e-4421-b99a-a374fadf4bf2 Tue, 29 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe 5:54 no Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/ b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, Full text of this post: https://www.swordandthescript.com/2025/07/generative-ai-changing-behavior/

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]]> https://b2b-marketing-pr.fireside.fm/105 acd6c4f1-0117-45cf-bf13-d0102e996b34 Fri, 25 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong “Companies also have to invest their own time. I know so many top practitioners who have to create something out of whole cloth because a company won’t make experts available. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.” 2:46 no Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons Text version of this post: https://www.swordandthescript.com/2017/02/thought-leadership-requires/

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]]> https://b2b-marketing-pr.fireside.fm/104 e45643d8-10f6-4ac7-bedd-fde26d4ba8d1 Tue, 22 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention 12:26 no Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons Full post with links to the cited sources: https://www.swordandthescript.com/2025/07/b2b-marketing-pr-statistics/

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]]> https://b2b-marketing-pr.fireside.fm/103 d00c9dd9-be92-4904-9b57-73c6b694e17b Mon, 14 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers 2:47 no Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/ b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/07/marketing-measurement-persuasion/

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]]> https://b2b-marketing-pr.fireside.fm/102 b4453a74-a1ea-4a69-bdba-4a4f5ad2f708 Fri, 11 Jul 2025 06:00:00 -0400 Frank Strong full Frank Strong For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. However, events come with one big caveat: they are very expensive. This makes it really important to get the most out of these events — and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. 8:08 no Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, Text version of this post: https://www.swordandthescript.com/2017/04/b2b-marketing-trade-shows/

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]]> https://b2b-marketing-pr.fireside.fm/100 d7989b12-f110-42a1-b4dc-c1a1fa3fadb4 Tue, 01 Jul 2025 00:00:00 -0400 Frank Strong full Frank Strong Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness 4:44 no Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer Full post with links to the resoruces and statistics mentioned: https://www.swordandthescript.com/2025/06/b2b-marketing-playbook/

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]]> https://b2b-marketing-pr.fireside.fm/99 396bb3df-1db8-4722-9fa3-13628ba648ea Fri, 27 Jun 2025 06:00:00 -0400 Frank Strong full Frank Strong Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either. 6:04 no Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer Full text of this post: https://www.swordandthescript.com/2017/07/marketing-accountability/

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]]> https://b2b-marketing-pr.fireside.fm/24 265fd7e6-b4de-41f1-9274-4f2e2994583c Tue, 23 Jul 2024 15:00:00 -0400 Frank Strong full Frank Strong Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness 13:33 no Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text of this post: https://www.swordandthescript.com/2024/07/b2b-marketing-statistics-2024/

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]]> https://b2b-marketing-pr.fireside.fm/21 07d07b16-c19c-42df-af97-1c2c076f5e68 Tue, 09 Jul 2024 10:00:00 -0400 Frank Strong full Frank Strong And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation 5:12 no Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Text verison: https://www.swordandthescript.com/2024/06/wrong-b2b-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/20 7dab5012-2003-467a-be96-9962c7c052fd Fri, 21 Jun 2024 06:00:00 -0400 Frank Strong full Frank Strong Too many B2B SaaS companies got bloated with ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with other macro-economic trends complicating sales and marketing for the tech sector 15:00 no Full text: https://www.swordandthescript.com/2024/06/b2b-saas B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/06/b2b-saas

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]]> https://b2b-marketing-pr.fireside.fm/17 d08c6448-50c1-4a67-9cf3-12b24b575ff9 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Striking a wine glass with a fork will silence a crowded room better than shouting because the noise is different, not because it’s louder. 1:52 no Full text: https://www.swordandthescript.com/2024/06/b2b-marketing-struggle/ B2B marketing, marcom, marcomm, marketing communications, marketing, Full text: https://www.swordandthescript.com/2024/06/b2b-marketing-struggle/

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]]> https://b2b-marketing-pr.fireside.fm/16 fdec1420-d1f8-4ba9-853d-3639fceee1fc Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; 6:42 no Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Full text: https://www.swordandthescript.com/2024/05/b2b-customer-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/15 55a3f9f2-9aa9-44f9-bd0f-d5762b89f506 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years 10:29 no Full text: https://www.swordandthescript.com/2024/05/cmo-spending/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing budgets Full text: https://www.swordandthescript.com/2024/05/cmo-spending/

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]]> https://b2b-marketing-pr.fireside.fm/14 4306fdd7-cc03-43f2-9fe5-736ce1c87572 Mon, 17 Jun 2024 16:00:00 -0400 Frank Strong full Frank Strong A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more 5:28 no Full text: https://www.swordandthescript.com/2024/05/marketing-talent/ B2B marketing, marcom, marcomm, marketing communications, marketing, marketing department, marketing leaders, chief marketing officer, CMO, CMOs, vice president of marketing, VP of marketing, marketing talent Full text: https://www.swordandthescript.com/2024/05/marketing-talent/

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