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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “Marketing Economics”</title>
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    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
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  <title>Episode 144: The economic outlook for marketing from the latest CMO survey</title>
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  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow</itunes:subtitle>
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  <description>Text version of this post: https://www.swordandthescript.com/2026/04/economic-outlook-marketing/ 
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  <itunes:keywords>cmo, chief marketing officer, marketing leaders, marketing department, marketing organization, marketing economics, marketing spend, marketing spending, marketing budgets,</itunes:keywords>
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