web01.fireside.fm Sat, 06 Jun 2026 14:11:01 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/marketing%20budget Tue, 03 Jun 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/95 1f33ab5e-f302-436a-a54e-f7a8670d1448 Tue, 03 Jun 2025 06:00:00 -0400 Frank Strong full Frank Strong The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines 9:33 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/05/generative-ai-organic-search/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/05/generative-ai-organic-search/</a> </p> cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/

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]]> https://b2b-marketing-pr.fireside.fm/94 a3a65fae-cba6-4ec0-9163-aa1df60f1e41 Fri, 30 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results 8:06 no <p>Full text: <a href="https://www.swordandthescript.com/2020/08/marketing-content-approvals/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2020/08/marketing-content-approvals/</a> </p> cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/

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]]> https://b2b-marketing-pr.fireside.fm/93 dd1ecf43-15fa-404a-95a2-3a68e3bacade Tue, 27 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum 3:55 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/</a> </p> cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/

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]]> https://b2b-marketing-pr.fireside.fm/92 0ae69ef3-6bdd-4b52-ba33-685f88da1156 Tue, 20 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance 1:58 no <p>Full text: <a href="https://www.swordandthescript.com/2025/05/pr-advice-open-letters/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/05/pr-advice-open-letters/</a> </p> crisis, crisis communications, cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/

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]]> https://b2b-marketing-pr.fireside.fm/91 9aafea5a-a8ff-4ef0-8561-424c9bacdb65 Fri, 16 May 2025 06:00:00 -0400 Frank Strong full Frank Strong B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals 5:20 no <p>Full text with a link to the underlying study: <a href="https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/

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]]> https://b2b-marketing-pr.fireside.fm/90 918c273d-e173-477d-8ca6-9ba3a0c9939f Tue, 13 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty 6:35 no <p>Full text, links to sources and graphics here: <a href="https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/</a> </p> cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/

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]]> https://b2b-marketing-pr.fireside.fm/89 4461d82a-cb93-400e-b3ac-fb02e65f1e55 Fri, 09 May 2025 06:00:00 -0400 Frank Strong full Frank Strong B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion 11:36 no <p>Full text and links to resources: <a href="https://www.swordandthescript.com/2020/11/b2b-marketers-content/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2020/11/b2b-marketers-content/</a> </p> cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/

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]]> https://b2b-marketing-pr.fireside.fm/88 f63df106-7170-4600-b16c-7a34d0ad27ad Tue, 06 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings 6:26 no <p>Full text with a link to the cited presentation: <a href="https://www.swordandthescript.com/2021/02/pr-coverage-seo/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/02/pr-coverage-seo/</a> </p> SEO, search engine optimization, organic search, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

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]]> https://b2b-marketing-pr.fireside.fm/87 a24eac0d-641e-4dec-b2db-20191a01c599 Fri, 02 May 2025 06:00:00 -0400 Frank Strong full Frank Strong Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for search rankings 6:27 no <p>Full text with links to the quotes and presentation cited: <a href="https://www.swordandthescript.com/2021/02/pr-coverage-seo/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/02/pr-coverage-seo/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/

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]]> https://b2b-marketing-pr.fireside.fm/86 d9bb0179-4cf2-48d2-9c0a-9cdfe608b45f Mon, 28 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust 9:49 no <p>Full text with links to the cited studies: <a href="https://www.swordandthescript.com/2025/04/trust-statistics/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/04/trust-statistics/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/

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]]> https://b2b-marketing-pr.fireside.fm/85 2a5cc288-59b5-444b-9eca-fb9a13fe0869 Fri, 25 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. 5:47 no <p>Full text of this post: <a href="https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post: https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/

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]]> https://b2b-marketing-pr.fireside.fm/84 c29b3b93-6881-4bc7-8776-470293e76fd9 Tue, 22 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong Marketing and comms puts most of its emphasis on reach when we’d be better served by putting the emphasis on being believed 3:55 no <p>The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: <a href="https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/

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]]> https://b2b-marketing-pr.fireside.fm/83 94a9996e-de62-49a9-acc7-9a15673e7e14 Fri, 18 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong The fact remains that people don’t want to change, they don’t want to be disrupted, they don’t want to upend the business processes they’ve spent a career building. 2:15 no <p>Text version of this post: <a href="https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/</a></p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version of this post: https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/82 75357efb-5a40-4157-960e-27f9bafc253f Tue, 15 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong You flood the market with paid search ads or dump money into SEO to rank on page one, but if you want people to click, you need them to trust you; the way you build trust is by building a trusted brand 5:46 no <p>Text version of this post with links to underlying resources: <a href="https://www.swordandthescript.com/2025/04/trusted-brand-search/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/04/trusted-brand-search/</a> </p> brand, branding, brand building, SEO, PPC, google, google ads, search ads, storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/

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]]> https://b2b-marketing-pr.fireside.fm/81 1048feb8-af61-4da4-b92b-fbcaf9fbb076 Fri, 11 Apr 2025 05:00:00 -0400 Frank Strong full Frank Strong Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing - and it's free 4:04 no <p>Full text with links to Creative Commons license options: <a href="https://www.swordandthescript.com/2022/01/copyright-marketing-content/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/01/copyright-marketing-content/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to Creative Commons license options: https://www.swordandthescript.com/2022/01/copyright-marketing-content/

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]]> https://b2b-marketing-pr.fireside.fm/80 b6f00790-8581-4278-a4b8-7f1320065c5e Tue, 08 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO 13:42 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/04/chatbots-pr-software/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/04/chatbots-pr-software/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/04/chatbots-pr-software/

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]]> https://b2b-marketing-pr.fireside.fm/79 13de35fb-d0f8-4bfb-8a13-bb94ff08e194 Tue, 01 Apr 2025 06:00:00 -0400 Frank Strong full Frank Strong Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration 4:27 no <p>Full text: <a href="https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/</a> </p> cmo, chief marketing officer, marketing leaders, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/03/marketing-leaders-get-fired/

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]]> https://b2b-marketing-pr.fireside.fm/78 80f2817e-892f-4ef7-b5c9-9b21f2f38c8f Fri, 28 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. It doesn’t mention goldfish either.” In other words, our brains do not have the attention span of goldfish. 4:36 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2022/02/goldfish-attention-span/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/02/goldfish-attention-span/</a> </p> goldfish, attention span, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2022/02/goldfish-attention-span/

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]]> https://b2b-marketing-pr.fireside.fm/77 2452d737-61b6-487f-94ed-4c4f40a835f6 Tue, 25 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong Those who quit will never know how close they were to success, which is why it’s the setbacks, not the successes, that sow the seeds of a good business story 2:22 no <p>Full text of this post: <a href="https://www.swordandthescript.com/2025/03/makes-a-good-business-story/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/03/makes-a-good-business-story/</a> </p> storytelling, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post: https://www.swordandthescript.com/2025/03/makes-a-good-business-story/

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]]> https://b2b-marketing-pr.fireside.fm/76 fbc83894-08d2-4a5c-90b8-9876c6c77708 Tue, 18 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stage 9:01 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/03/sales-messaging/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/03/sales-messaging/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/sales-messaging/

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]]> https://b2b-marketing-pr.fireside.fm/75 41b2c7ab-3916-4056-98f5-ef28717a9ac7 Fri, 14 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product 5:56 no <p>Full text of this post: <a href="https://www.swordandthescript.com/2022/06/coverage-surveys/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/06/coverage-surveys/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post: https://www.swordandthescript.com/2022/06/coverage-surveys/

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]]> https://b2b-marketing-pr.fireside.fm/74 a5ff6a70-86f3-4c93-9408-8b98b2a18986 Tue, 11 Mar 2025 06:00:00 -0400 Frank Strong full Frank Strong It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics too 7:13 no <p>Full text with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/03/demand-generation-build-trust/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/03/demand-generation-build-trust/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to the underlying resources: https://www.swordandthescript.com/2025/03/demand-generation-build-trust/

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]]> https://b2b-marketing-pr.fireside.fm/73 7662577d-5653-43ca-8548-193139bbd653 Fri, 07 Mar 2025 06:00:00 -0500 Frank Strong full Frank Strong 3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts 16:09 no <p>Full post with links to the underlying resources: <a href="https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full post with links to the underlying resources: https://www.swordandthescript.com/2022/11/subscribed-audience-content-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/72 28130d99-b78b-40b8-896e-2da4a7456888 Tue, 04 Mar 2025 06:00:00 -0500 Frank Strong full Frank Strong It’s not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. 6:27 no <p>Full post with links to the underlying resources: <a href="https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full post with links to the underlying resources: https://www.swordandthescript.com/2025/02/b2b-marketing-tries-too-hard/

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]]> https://b2b-marketing-pr.fireside.fm/71 1616aefb-cdb3-4cb3-b552-dc2d7d2ec4b7 Tue, 25 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence 5:46 no <p>Full text of this post with links to the sources cited: <a href="https://www.swordandthescript.com/2025/02/building-media-list-pr/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/building-media-list-pr/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post with links to the sources cited: https://www.swordandthescript.com/2025/02/building-media-list-pr/

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]]> https://b2b-marketing-pr.fireside.fm/70 a4163d7a-b254-4a22-9b17-be3832a697f7 Fri, 21 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy 8:16 no <p>Full text with links to underlying resources: <a href="https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/

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]]> https://b2b-marketing-pr.fireside.fm/69 3e7f944b-c247-4c03-a82d-d9685ac666ac Tue, 18 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions 7:14 no <p>Full text of this post and links to the underlying resources: <a href="https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/

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]]> https://b2b-marketing-pr.fireside.fm/68 d964bfe4-70b2-4671-b17b-002990fe2012 Tue, 11 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong The question prospective clients and employers need to ask is: how do you earn coverage when you don’t have a relationship with a journalist? 2:59 no <p>Full text: <a href="https://www.swordandthescript.com/2025/02/relationships-with-journalists/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/02/relationships-with-journalists/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/

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]]> https://b2b-marketing-pr.fireside.fm/67 0dbd4eac-8966-45e9-b299-58212900dae4 Fri, 07 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Hint: it has to do with factors beyond your control 1:15 no <p>Here's the tech version of this post: <a href="https://www.swordandthescript.com/2021/06/marketing-hard/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/06/marketing-hard/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Here's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/

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]]> https://b2b-marketing-pr.fireside.fm/64 bc577870-c9ca-4466-8132-6eedbb77af80 Tue, 28 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency 29:13 no <p>Full text: <a href="https://www.swordandthescript.com/2025/01/professional-development-pr-comms/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/01/professional-development-pr-comms/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/

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]]> https://b2b-marketing-pr.fireside.fm/63 4ceecb00-c4fe-4bcd-be16-f99b60f4aec8 Fri, 24 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong The key to repurposing in content marketing is to add value along the way. Weave in new data, commentary, or perspective from both inside and outside the organization. Make it better with every iteration. 2:26 no <p>Full post: <a href="https://www.swordandthescript.com/2016/12/repurpose-content-marketing/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2016/12/repurpose-content-marketing/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/

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]]> https://b2b-marketing-pr.fireside.fm/62 e32e01ad-d82b-44b1-ba72-827563f25455 Tue, 21 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong 11 B2B marketing measurement statistics to consider from three different studies 10:42 no <p>Link to the text verison of this post with links to the underlying resources cited: <a href="https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets, measurement, marketing measurement, comms measurement, PR measurement Link to the text verison of this post with links to the underlying resources cited: https://www.swordandthescript.com/2025/01/11-b2b-marketing-measurement-statistics-to-consider/

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]]> https://b2b-marketing-pr.fireside.fm/61 3d40e175-eae9-4be5-8491-9f7bc4357cd4 Tue, 14 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis 17:58 no <p>Full text with links to the underlying resources mentioned: <a href="https://www.swordandthescript.com/2025/01/marketing-comms-measurement/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2025/01/marketing-comms-measurement/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets, measurement, marketing measurement, comms measurement, PR measurement Full text with links to the underlying resources mentioned: https://www.swordandthescript.com/2025/01/marketing-comms-measurement/

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]]> https://b2b-marketing-pr.fireside.fm/60 23d17ab6-15ed-4c69-8b81-edc82b532088 Fri, 10 Jan 2025 06:00:00 -0500 Frank Strong full Frank Strong Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. 2:15 no <p>Full text: <a href="https://www.swordandthescript.com/2020/09/staying-on-message/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2020/09/staying-on-message/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text: https://www.swordandthescript.com/2020/09/staying-on-message/

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]]> https://b2b-marketing-pr.fireside.fm/59 480a2499-5ad6-4697-b195-b9d69f8fcc36 Fri, 20 Dec 2024 06:00:00 -0500 Frank Strong full Frank Strong Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it 2:07 no <p>Full text of this post and link to underlying resoruces: <a href="https://www.swordandthescript.com/2021/01/response-business-reviews/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2021/01/response-business-reviews/</a> </p> negative reviews, negative business reviews, B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/

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]]> https://b2b-marketing-pr.fireside.fm/58 f5175cea-45fb-485c-8db6-9c946bf9bbe7 Tue, 17 Dec 2024 06:00:00 -0500 Frank Strong full Frank Strong If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead 46:11 no <p>Text version with links to underlying resources: <a href="https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/

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]]> https://b2b-marketing-pr.fireside.fm/54 f104cd0a-5007-4cbf-8bc3-53db9b3a7fa8 Tue, 03 Dec 2024 06:00:00 -0500 Frank Strong full Frank Strong Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; those in a financial position to fix this error are hastening to give their marketing team their budget back next year 5:30 no <p>Full text with links to underlying sources: <a href="https://www.swordandthescript.com/2024/11/predict-marketing-budgets/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/11/predict-marketing-budgets/</a> </p> B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, b2b marketing budget, marketing budget, budget, 2025 budgets Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/

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