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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “Influencers”</title>
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    <pubDate>Tue, 10 Sep 2024 06:00:00 -0400</pubDate>
    <description>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. 
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    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
    <itunes:summary>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. 
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  <title>Episode 32: Influencers that turn off social media comments aren’t very influential, finds study  </title>
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  <pubDate>Tue, 10 Sep 2024 06:00:00 -0400</pubDate>
  <author>Frank Strong</author>
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  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications</itunes:subtitle>
  <itunes:duration>9:21</itunes:duration>
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  <description>Full text with links to the underlying sources: https://www.swordandthescript.com/2024/09/influencers/ 
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  <itunes:keywords>B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, influencers, influencer marketing</itunes:keywords>
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    <![CDATA[<p>Full text with links to the underlying sources: <a href="https://www.swordandthescript.com/2024/09/influencers/" rel="nofollow">https://www.swordandthescript.com/2024/09/influencers/</a></p>]]>
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    <![CDATA[<p>Full text with links to the underlying sources: <a href="https://www.swordandthescript.com/2024/09/influencers/" rel="nofollow">https://www.swordandthescript.com/2024/09/influencers/</a></p>]]>
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