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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “Exclusives”</title>
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    <pubDate>Fri, 20 Jun 2025 06:00:00 -0400</pubDate>
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    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
    <itunes:summary>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. 
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  <title>Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?</title>
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  <pubDate>Fri, 20 Jun 2025 06:00:00 -0400</pubDate>
  <author>Frank Strong</author>
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  <itunes:subtitle>52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives.</itunes:subtitle>
  <itunes:duration>7:28</itunes:duration>
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  <description>Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/ 
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  <itunes:keywords>PR, public relations, communications, corporate communications, marcom, marketing communications, embargoes, exclusives, media relations, pitching tips, press releases, earned media</itunes:keywords>
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    <![CDATA[<p>Full post with links to the underlying resoruces: <a href="https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/" rel="nofollow">https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/</a></p>]]>
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    <![CDATA[<p>Full post with links to the underlying resoruces: <a href="https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/" rel="nofollow">https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/</a></p>]]>
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