web01.fireside.fm Sun, 07 Jun 2026 01:26:45 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/dentsu Tue, 17 Sep 2024 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/34 d891c5da-af7b-4c49-b0e9-d37f892c67d3 Tue, 17 Sep 2024 06:00:00 -0400 Frank Strong full Frank Strong Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria 7:52 no <p>Full text with links to the sources: <a href="https://www.swordandthescript.com/2024/09/b2b-decisions/" target="_blank" rel="nofollow noopener">https://www.swordandthescript.com/2024/09/b2b-decisions/</a> </p> B2B marketing, marcom, marcomm, marketing communications, corpcomm, content marketing, dentsu, thought leadership, marketing content, B2b sales, sale cycle, Full text with links to the sources: https://www.swordandthescript.com/2024/09/b2b-decisions/

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