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    <fireside:genDate>Fri, 19 Jun 2026 11:15:31 +0000</fireside:genDate>
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    <title>The B2B Marketing and PR podcast - Episodes Tagged with “B2b Events”</title>
    <link>https://b2b-marketing-pr.fireside.fm/tags/b2b%20events</link>
    <pubDate>Tue, 26 May 2026 06:00:00 -0400</pubDate>
    <description>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.</description>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Sword and the Script Media on audio </itunes:subtitle>
    <itunes:author>Frank Strong</itunes:author>
    <itunes:summary>This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.</itunes:summary>
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      <itunes:name>Frank Strong</itunes:name>
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<item>
  <title>Episode 149: Should PR accept an interview with a publication that has a small audience?</title>
  <link>https://b2b-marketing-pr.fireside.fm/149</link>
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  <pubDate>Tue, 26 May 2026 06:00:00 -0400</pubDate>
  <author>Frank Strong</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.”</itunes:subtitle>
  <itunes:duration>3:57</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;Text version of this episode: &lt;a href="https://www.swordandthescript.com/2026/05/interview-small-audience/" rel="nofollow noopener"&gt;https://www.swordandthescript.com/2026/05/interview-small-audience/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Text version of this episode: <a href="https://www.swordandthescript.com/2026/05/interview-small-audience/" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/interview-small-audience/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>Text version of this episode: <a href="https://www.swordandthescript.com/2026/05/interview-small-audience/" rel="nofollow noopener">https://www.swordandthescript.com/2026/05/interview-small-audience/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 141: 10 things PR teams need from clients to do good work</title>
  <link>https://b2b-marketing-pr.fireside.fm/141</link>
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  <pubDate>Tue, 24 Mar 2026 06:00:00 -0400</pubDate>
  <author>Frank Strong</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/eb8add9b-78c8-4156-aa8c-f3e26666f4da/3d4e665f-2b7b-4aaf-93c8-d158a1781809.mp3" length="10377885" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration</itunes:subtitle>
  <itunes:duration>8:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;Text verison of this post: &lt;a href="https://www.swordandthescript.com/2026/03/good-pr-work/" rel="nofollow noopener"&gt;https://www.swordandthescript.com/2026/03/good-pr-work/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Text verison of this post: <a href="https://www.swordandthescript.com/2026/03/good-pr-work/" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/good-pr-work/</a></p>]]>
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    <![CDATA[<p>Text verison of this post: <a href="https://www.swordandthescript.com/2026/03/good-pr-work/" rel="nofollow noopener">https://www.swordandthescript.com/2026/03/good-pr-work/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 138: Cliff notes to 3 different “State of PR” survey reports</title>
  <link>https://b2b-marketing-pr.fireside.fm/138</link>
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  <pubDate>Tue, 03 Mar 2026 06:00:00 -0500</pubDate>
  <author>Frank Strong</author>
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  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream</itunes:subtitle>
  <itunes:duration>10:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream &lt;/p&gt;
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  <itunes:keywords>PR, media relations, corporate communications, corp comm, communications, brand, branding, reputation, corporate reputation, financial analysts </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream</p>]]>
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  <itunes:summary>
    <![CDATA[<p>Text version of this post with links to these cited reports can be found here: Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the State of Digital PR by BuzzStream</p>]]>
  </itunes:summary>
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<item>
  <title>Episode 132: Top objective: B2B marketers want media coverage at events </title>
  <link>https://b2b-marketing-pr.fireside.fm/132</link>
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  <pubDate>Mon, 19 Jan 2026 06:00:00 -0500</pubDate>
  <author>Frank Strong</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/eb8add9b-78c8-4156-aa8c-f3e26666f4da/0ab38e1b-80ed-4461-be5b-e6fb4c80a411.mp3" length="12283376" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>Frank Strong</itunes:author>
  <itunes:subtitle>B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed</itunes:subtitle>
  <itunes:duration>10:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/e/eb8add9b-78c8-4156-aa8c-f3e26666f4da/cover.jpg?v=1"/>
  <description>&lt;p&gt;Here's the text version of this post with links to the resoruces mentioned: &lt;a href="https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/" rel="nofollow noopener"&gt;https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>PR, media relations, corporate communications, corp comm, communications, events, event marketing, B2B marketing, B2B events</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Here's the text version of this post with links to the resoruces mentioned: <a href="https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>Here's the text version of this post with links to the resoruces mentioned: <a href="https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/" rel="nofollow noopener">https://www.swordandthescript.com/2026/01/media-coverage-b2b-events/</a></p>]]>
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