web02.fireside.fm Tue, 21 Apr 2026 17:33:54 -0500 Fireside (https://fireside.fm) https://b2b-marketing-pr.fireside.fm/tags/ai Tue, 19 Aug 2025 06:00:00 -0400 This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. en-us episodic Sword and the Script Media on audio Frank Strong This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition. no Frank Strong frank@swordandthescript.com https://b2b-marketing-pr.fireside.fm/112 830f6769-dd25-4394-b4b8-519537768008 Tue, 19 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales 4:53 no Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/ cmo, marketing team, marketing turnover, marketing leadership, chief marketing officer Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

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]]> https://b2b-marketing-pr.fireside.fm/109 ec77d4f8-73bb-48a3-9f2a-a6f123fc2808 Fri, 08 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong Given my focus on B2B marketing and PR, I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour in Washington, DC. But there should be no mistake the circus is a business and it was also all at once, one of the most challenging and fun PR assignments I’ve ever had. 13:27 no Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/ b2b marketing, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Full text: https://www.swordandthescript.com/2017/05/pr-ringling-bros-barnum-bailey-circus/

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]]> https://b2b-marketing-pr.fireside.fm/108 2ac55f9c-9408-49e3-9d75-8d7a0878a271 Tue, 05 Aug 2025 06:00:00 -0400 Frank Strong full Frank Strong AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way 5:19 no Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/ b2b marketing, gated content, content marketing, content strategy, owned media, marketing, marketing teams, marketing leadership, CMO, chief marketing officer, event marketing, PR, public relations, communications, corporate communicaitons, AI, generative AI, artificial intelligence Text version of this post: https://www.swordandthescript.com/2025/07/ai-human-experience/

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]]> https://b2b-marketing-pr.fireside.fm/66 4d543779-3d17-45a2-8227-25ef9ef760e0 Mon, 03 Feb 2025 06:00:00 -0500 Frank Strong full Frank Strong Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs 4:15 no Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/ B2B marketing, PR, communications, corporate communication, marcom, marcomm, marketing communications, corpcomm, public relations, media relations, content marketing, AI, generative AI, genAI, LLM, large language model, LLMs, Large language models, artificial intelligence Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/

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